OUR Passions in Action
OUR Passions in Action

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Seth Godin

“If it scares you, it might be a good thing to try.”

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Seeing is Believing

What does good video storytelling look like?

“Meet Auntie Na” is a short promotional video we produced for one of our documentary projects, called 100 Litres. Our goal with this video was to capture the essence of this character’s organization and help establish an emotional connection between her and our audience.

In just a few days, this video reached thousands of people online and an accompanying blog we published was shared on multiple sites, the largest being The Global Platform — an interactive protest and political participation visualization project.

This short video resulted in a flood of donations to the film project, has been used by the organization featured to raise funds, and encouraged other community members to reach out and share their stories with the 100 Litres production team.